Qing Wang

Qing Wang

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Nominated for:

Award 2018


Coventry, UK


Warwick Business School

Job Title:

Director of MICEE / Professor

Educational Achievements:

University of Warwick - Warwick Business School
PhD, Marketing
1990 – 1994

Shanghai International Studies University
English Certificate, English Language and Literature, General
1987 – 1988

Tianjin University
MSc Management Science
1986 – 1987
Activities and Societies: Student Union officer for culture and entertainment; member of the University's tennis team.

Xian University of Technology
BSc in Engineering, Electrical and Electronics Engineering, 2:1
1978 – 1982
Activities and Societies: member of the University's Women Gymnastic team; member of the University's dance group; member of the University's athletics team (long distance running)

Professional Achievements:

"I can speak differentially as a marketing academic, a woman, a Christian, a member of Chinese intellectual family, but I can also speak as a British ..." This is me, a living multi culture.

I have over twenty years of experience researching and teaching the topic of consumer adoption of new products. I have also studied the behaivour of consumers and shoppers in China and other Asian countries in luxury brands and advise companies in the UK and China on related issues.

Professional Background:

Professor of Marketing
Warwick Business School
2008 – Present (7 years)

Director of MICEE Research Network (Marketing, Innovation and the Chinese and Emerging Economies)
Warwick Business School
September 2006 – Present (8 years 10 months)Warwick Business School, University of Warwick, Coventry CV4 7AL, UK

Professor of Marketing, Associate Dean
Warwick Business School
2010 – 2014 (4 years)

Visiting Professor of Marketing
January 2009 – June 2009 (6 months)Singapore

Associate Professor of Marketing
Warwick Business School
2000 – 2008 (8 years)

Visiting Professor of Marketing
Fuqua School of Business
July 2005 – June 2006 (1 year)Raleigh-Durham, North Carolina Area

Visiting Professor of Marketing and Innovation
Tsinghua University
September 2003 – August 2004 (1 year)Beijing City, China

Lecturer and Director of MSc Technology and Innovation Management
SPRU, University of Sussex
1995 – 1999 (4 years)

Additional Contributions:

Published in academic journals such as Journal of Marketing Research, Psychology & Marketing, Journal of Product Innovation Management and Research Policy as well as in trade journals and newspapers including the Financial Times, The New York Times, BBC News Channel, BBC Midlands, BBC Radio Scotland, Global Times, China Radio International (CRI), The Independent, The Marketing Magazine, The Conversation, and The Grocer. Below are links to some of the publications and thanks for your interest!




In the media:


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