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Media Award 2015
Baduel attended Queen Mary University to study economics, during which time she set up her own accounting business. She then left her studies to focus on her commercial activities, as well as nurture and expand her business.
Farzana Baduel is Founder and Managing Director of Curzon PR. Established in 2009, Curzon PR is a London-based strategic public relations and digital communications agency working across arts, culture, business and policy in growth markets.
Since the business’ inception, Baduel has nurtured Curzon PR into a leading media agency, representing
international government projects and corporates listed on the New York Stock Exchange. Baduel has
worked with Presidents, ministers, leading business personalities, philanthropists and cultural influencers.
Under her direction, Farzana’s agency has achieved great results for a number of different campaigns including Saving Face, an Oscar-winning documentary; Conferro Auctions’ inaugural auction in London celebrating 100 years of Bollywood; Satish Modi’s In Love with Death book and the global rice brand Amira and their Chairman Karan A Chanana. As a result of this and her other achievements, she won Media Professional of the Year at the 2014 Asian Media Awards, as well as Entrepreneur of the Year at the 2105 Asian Women of Achievement Awards.
Baduel is a regular contributor to The Guardian, Hello! Pakistan, Business Today and the BBC and is the Editor-at-large for Epicurean Life, a quarterly luxury lifestyle magazine stocked in Harvey Nichols and throughout luxury London hotels. Baduel was also recently advisor to The Mayfair Times Indian Edition magazine and writes regular content for her personal branded blog, FarzanaBaduel.com, covering topics across PR, marketing and journalism.
Kings College London, Enterprise Connect, Marketing & Communications Seminar; How Unique Can You Be?
Changing The Narrative: Britain’s Asian Businesswomen Take Centre Stage
On Al Jazeera speaking about representing governments as a PR agency
Baduel dedicates a portion of her time and expertise to charities and holds a board position at CARE Pakistan UK, the largest educational NGO in Pakistan and Youth Music Theatre (YMT), an Arts Council England National Portfolio Organisation. She was also previously an Advisor to Malaysia’s ruling party through Friends of Barisan Nasional UK.
Baduel has spoken at a number of high profile events, speaking on a range of media topics, with a particular interest in diversity in the creative industry. She has lectured at King’s College London's Enterprise Connect initiative on 'Marketing & Communications; How Unique Can You Be?' and has spoken on ‘Diversity in the Media’ at a Creative Access showcase, held at Channel 4.
As a committed spokesperson for diversity in the media, Baduel supports the charity Creative Access, a UK Commission for Employment & Skills, Creative Skillset and the Department for Business and Innovation. The Creative Access scheme provides opportunities for paid internships in the creative industries for young people of graduate (or equivalent standard) from under-represented Black, Asian and other Minority Ethnic backgrounds (BAME).
Speaking on BBC about CARE Pakistan
In the media:
Baduel regularly makes appearances in the media. She has spoken on BBC Asian network on the topic of diversity and female entrepreneurship, topics that remains close to her heart. Farzana recently went onto Bloomberg where she was invited to speak about being a woman in business. She has also been featured in Forbes, where she was recognised as Entrepreneur of the Year at the 2015 Asian Women of Achievement Awards. Baduel has also been featured in Asian Wealth Magazine, where her journey as entrepreneur was recorded.