One of the most important ingredients for creativity is diversity. Innovative ideas are more efficiently produced when we put together people with different cultures, diverse viewpoints and various backgrounds. I’m really excited to judge the Design and Creative Arts category of the Asian Professional Awards and give recognition to the talented creative people from Asian backgrounds that proved themselves in the UK, probably the most competitive creative market in the world.

—Gabriela Lungu Chief Creative Officer, UK & EMEA Weber Shandwick